Harrah’s Entertainment has decided to change the company’s name to Caesars Entertainment Corporation. Harrah’s, which puts on the World Series of Poker, will still be used as a brand name on casinos. According to pokernews.com: CEO Gary Loveman said, “Adoption of the name Caesars Entertainment Corporation will provide ��...full article
Harrah’s Entertainment has decided to change the company’s name to Caesars Entertainment Corporation.
Harrah’s, which puts on the World Series of Poker, will still be used as a brand name on casinos.
According to pokernews.com:
CEO Gary Loveman said, “Adoption of the name Caesars Entertainment Corporation will provide our company with greater prestige and help attract strategic business partners as we pursue expansion opportunities in new jurisdictions. The change also reflects our evolution into a full-service entertainment company that offers a rich range of gaming and non-gaming amenities to our guests.”
Harrah’s and Caesars merged in 2005.
No details yet on if this change will take place in time for this year’s WSOP, which starts next month.
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